The Internet has made it easier for consumers to reach their preferred brands because of online shops. At the same time, it also made it easier for businesses to cater to a larger audience because of the potential reach. However, the tricky part lies in the methods that will be used to actually reach customers.

There are many ways a brand can reach customers, but one of the most effective methods is through content marketing. As the name suggests, content marketing involves generating and spreading substantial and valuable content related to your business. The content you’ll post will keep your audience engaged, allowing you to develop new strategies to deliver better content in the future.

In this article, we list down some of the best ways to keep your audience engaged through content marketing. Read on below to learn more.

#1 – Add Subtitles to Video Content

People are visual learners by nature, and it’s for this reason, content marketing via video is always effective. Video content is arguably the best way to initiate engagements from your audience just from the likes and shares alone. If you add subtitles to your videos, you’re essentially keeping their eyes glued to the screen whenever your video is on.

#2 – Create Captivating Infographics

By leveraging the advantage of visual learning, infographics will be an excellent strategy to use. Like any piece of content, it has to be relevant to your business. The good thing about infographics is that it’s much easier to comprehend because every piece of information can be laid out in one image.

However, it’s just as important to know how to make infographics the right way, and a considerable part of that comes from coherent storytelling. In other words, infographics aren’t just about colors, but it’s also about what your brand is trying to tell and how your audience can relate to it.

#3 – Create User-Generated Content

Part of an excellent marketing strategy is to sit on the sidelines and let your customers do the work for you. This comes in the form of user-generated content, which does wonders for your brand because it boosts your credibility while showcasing what your customers do with your products at the same time.

#4 – Follow the Latest Trends

It’s always good to develop new ways to market your brand, but it will also work if you get on the bandwagon of the latest trends. If you do this, the publicity surrounding your brand will be massive because trends always have a large following. However, you should choose trends related to your brand because not all trends will be good for business.

#5 – Create Various Content

Since content marketing primarily involves content, you’ll need to create many kinds of content to keep your audience engaged. As mentioned earlier, you can use videos and infographics—but there’s so much more than that.

You can also create written content, such as articles. Whether an article is short-form or long-form, search engine optimization (SEO) will carry it, so you’ll need to do extensive keyword research. Aside from that, other contents that are good for marketing are emails, social media posts, and podcasts.

#6 – Directly Engage with Your Audience

Communication is a two-way street. If your audience engages with your posts, then it’s only right that you engage with them as well.

The easiest way to do so is to reply to the comments that they leave behind on your posts. Conversely, you should also answer their inquiries as soon as possible because it shows that you care about them. If you leave them hanging for more than, let’s say, 10 minutes, it will leave a bad impression.


Content marketing is no easy task, but it’s necessary if you want your brand to grow. Engagement with customers is the bread and butter of any business, so you must develop proper content marketing strategies. If you don’t, then you’re essentially setting yourself up for failure.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.