Entrepreneurs, builders, innovators, and start-ups alike need to start somewhere before moving forward in the industry. If you’re one of the dreamers striving to earn the means to jumpstart your vision, crowdfunding offers the golden opportunity to get your foot in the door. 

It’s a saving grace that can help small businesses raise enough money to support their needs, but don’t think that having a unique or game-changing idea is enough to drive attract more backers. In the midst of crowdfunding Cinderella stories, there are nightmares that can kill your chance at building the first blocks of your new venture. 

With that in mind, here are some common crowdfunding mistakes you need to avoid if you want your campaign to fly with colors. 

Mistake #1: Running a Crowdfunding Campaign Without Any Leads or Visibility

Once you kick off your campaign, you’re on a strict timeline. There’s only a limited time dedicated to meeting your monetary goals, so you need to have the right visibility and momentum of interest if you want to beat the clock. 

If you don’t drive attention and interest to your upcoming project, then there won’t be any leads that can potentially invest in your product, services, or idea. If you want to direct more leads to your campaigns, it’s best to garner attention using different digital marketing solutions. 

Some ways to build your stride includes creating a contest using email marketing. Asking people who are interested in your offer to sign up to your newsletter list for a chance to win the finished product, for instance, is an excellent incentive that can generate leads for your campaign. 

Mistake #2: Failing to Create a Pre-Launch Marketing Campaign

When you have a target audience or a buyer’s persona in mind for your campaign, the only way to increase your success rate for the campaign is to invest in a pre-launch marketing campaign. Keep in mind that kickstarting your crowdfunding campaign is the final step, so it helps to outline marketing strategies that can help put your campaign in front of the right crowd. 

Using social media marketing, for example, can help build your reputation and foster brand awareness by engaging with relevant people who can benefit from your products. 

Mistake #3: Failing to Update throughout the Campaign

People are investing in your ideas, so it’s only right to keep them in the loop of any progress you make with your plans. Be sure to send updates for all your investors at every critical phase of your production. If there is a delay in your scheduling, you can take care of people’s trust and ease their worries by providing a clear explanation of what is holding you back.

The Bottom Line: Steering Away From Pitfalls that can Kill Your Crowdfunding Campaigns

Running a crowdfunding campaign can be daunting, especially since it affects the initial steps of your business or project. If you’re at a loss on how to bolster your crowdfunding success, our Firm can help point you in the right direction. 

We are a full-service digital marketing firm based out of Miami, Florida, specializing in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to fortune 500 brands. Contact us today!