It is unrealistic to say that all the essentials and need-to-know information about SaaS marketing can be included in one blog post. No matter how long anyone has been in this industry, it is impossible to be able to write an article that contains all the ins and outs of this specialized branch of marketing. 

However, some of the most crucial facts that new SaaS marketers need to know are the key issues that are related to this type of marketing. Being aware of these potential problems and challenges will help marketers avoid them and have a better chance of success. Instead of taking on the nonrealistic task of explaining everything about SaaS marketing, this article will advise new marketers about the realistic expectations about this branch of marketing.

Common Challenges to Expect in SaaS Marketing

1 – Measure Strategies That Work and Those That Don’t

When you are in the process of creating your marketing strategies and messages, it is a good idea to measure the results you are able to get from each strategy you try out. Taking time to measure the effectiveness of strategies will help you decide which ones you should continue using and which ones you should stop doing altogether. 

2 – Market the Service Side of the Software, Too

Remember that you are not only selling a software product, you are also selling a service. Keep in mind that some of the members of your market may not know how to get started in using your product from the get-go. Showing them that you will go the extra mile and help them get started will help your marketing strategy go a long way. Also, letting your customers know that you will be ready to help them should they have any problem with your product as they use them will increase your customer base.

3 – Pay Attention to Your Current Customers

It also pays to listen to any feedback that your current customers have about your product. Looking into the reviews that they publish will help you make improvements to your software and make it more user-friendly.

4 – Value Proposition

Your marketing messages should be clear and concise as to how they can be valuable to people who choose to invest in them. This is one of the core principles that you should build everything else in your marketing message on. 


If you are able to anticipate some of the potential problems that may arise in the course of your SaaS marketing strategy, you will be better able to put possible solutions in place, no matter what happens. This article will hopefully help you build your SaaS strategy and help you successfully market your Software as a Service. 

However, if you are new to marketing and the business of selling SaaS as a whole, chances are you may not know where to start in the marketing process. This is where contacting a digital marketing firm with extensive experience in selling SaaS will be a good idea. These professionals will help point you in the right direction of how to start selling and marketing your products and services. They will also be happy to help you create effective marketing messages to reach your target audience.

Krafted Digital is a full-service digital agency based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.