KRAFTED DIGITAL BLOG

Key Digital Marketing Strategies You Can Use in 2021

The digital marketing landscape is pretty vast; there are countless channels, platforms, and technologies available. These are crucial to companies and organizations as well as customers alike. The global coronavirus pandemic and 2020 overall have emphasized digital communication’s importance. Unfortunately, there are still a large number of brands that have a tough time making engaging, […]

Tips on How to Have Successful SaaS Marketing in 2021

In any industry, you’ll need to step up your marketing every year as a business owner to achieve better results for your company. Because of this, many are using SaaS solutions, especially for those focusing on leading the pack in the competitive field.  But what is SaaS marketing? SaaS is the acronym for “Software as […]

Unorthodox Website Design Trends You Can Use in 2021

With all the advancements of modern technology nowadays, website design has a world of possibilities at hand. However, it should be noted that every approach to web design in Miami or anywhere has its own proper place and time. No concrete reason to do a complete overhaul of your website? Don’t bother with it, because […]

3 Web Design Myths and the Truth behind them

While there are plenty of DIY website builders available for people to use, working with professionals to create a quality website is still essential. In fact, in this day and age, this is even more vital! With so many websites online, standing out is the difference between success and failure for any online venture. That […]

4 Marketing Myths You Shouldn’t Fall for and the Truths Behind Them

If you’ve been struggling with making your marketing strategies work, chances are you’ve fallen victim to pervasive beliefs that simply aren’t true. Whether they’ve been spread by well-meaning sources or otherwise, many marketing myths have caused businesses to employ methods unknowingly that don’t actually work. As a result, companies have been pursuing techniques and practices […]

The Power of Marketing with Social Media Monitoring Tools

Outreach marketing is an essential part of advertising for many businesses in the modern age, but without analyzing the data, it is nothing. It is important to use social media monitoring tools to gauge the success of your efforts. Not only can the information you gather tell you if your endeavors are successful, but it […]

Must Offer Features for Every Saas Company

Subscribing to a SaaS or Software-as-a-Service platform comes with many conveniences and advantages. It means that many aspects of running a business can be brought online, which is especially beneficial for large companies with complex operations.  Work that is labor-intensive and often collaborative will benefit from the features that a SaaS may offer. SaaS helps […]

Outreach Marketing – 3 Ways to Connect to your Contact

Email outreach is an effective communication tool that has the best chances of engaging with people of interest. With more and more businesses shifting to apps and mobile-friendly websites, it can seem like email is now an outdated medium. However, these modern methods of online interaction are still requiring email correspondence as a primary mode […]

Key Factors to Creating an Excellent Saas Website

Users expect every business to have an online channel to make the transaction and communication more convenient. It’s not enough to have social media platforms anymore. But to manage a website for your brand, you will need to dedicate your time and energy because it can be challenging to constantly update it and make sure […]

Prioritizing SaaS in the Post-COVID-19 Business World

COVID-19 has transformed the way the world operates, especially businesses. To survive the resulting economic downturn caused by global lockdowns, companies have migrated their operations to cloud-based solutions. Remaining productive was essential to keeping a business afloat, and continuing operations while remote work was the only way to do that. Now that a few vaccines […]

Simple Outreach Strategies for 2021

Did you know that relationships play a vital role in marketing? With an excellent relationship between you and your audience, your marketing efforts will be much more successful in identifying those who are more receptive to your offerings. This is where outreach marketing comes into the picture.  Outreach marketing helps you connect to influencers, bloggers, […]

Debunking 4 Common Digital Marketing Myths

Almost every business today implements digital marketing strategies because consumers use the Internet to purchase products and services. Digital marketing covers many aspects of a business, such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) ads, social media, and many more. However, due to its broadness, digital marketing has been no stranger to its fair share […]

How to choose the right Saas Marketing Channels

SaaS (Software as a Service) marketing is a type of marketing that aims to promote subscription-based services. Unlike physical products, this tactic is ideal if your business prioritizes proving to your customers and prospects that your service is worth the monthly fee.  Putting out the same message across multiple channels and hoping one of them […]

The Building Blocks Behind a Successful SaaS Campaign

Whether drafting a website remodel or brainstorming an innovative social media campaign, technology remains at the forefront of contemporary marketing strategies. Among these online staples is SaaS, or Software as a Service, a unique approach to merchandising non-tangible products.  If your digital business is dipping its toes into SaaS, immerse yourself in these fundamentals that […]

3 Reasons SEO is worth your time and investment

While there are various ways your website gets traffic, search engines are still among the most significant sources. To add to that, visits gained from search results are much more likely to convert, making them extremely valuable. Based on these reasons alone, search engine optimization is an integral part of your online success. However, if […]

What to watch out for before hiring a Digital Agency

Digital marketing helps you grow your online presence, which offers many benefits to your business. For best results, it makes sense to hire professionals who are experts in this field. However, not all digital marketing agencies offer the same quality of work, and putting your company in the wrong hands can do more harm than […]

Marketing vs Advertising: Which is better for your Business

Businesses long before the dawn of the internet strive to put their brand on the map by highlighting what they can offer to the market. From billboards to editorial to tv adverts, the number of ways to build brand awareness and capture attention is ever-evolving.  Marketers today are familiar with search engine optimization (SEO), email […]

3 Important Pitfalls to avoid in eCommerce

What many marketing and web design agencies know today is that the business on the internet is more competitive than it has ever been. As many businesses now realize the value of having an online presence, the field has become increasingly treacherous and difficult to navigate.  As such, we have created this list of eCommerce […]

Strategic Marketing moves you can make to improve your Inbound Marketing

The business sphere of Florida is insanely competitive in today’s world. With plenty of small businesses popping up and requiring an online presence, Digital Marketing services have been in demand. The best way to generate leads and garner conversions is through a well-designed website. Through your business’ personalized online space, this makes inbound marketing possible. […]

What you should know about how Consumers Choose Products

Marketers know that customers purchase things that appeal to them; however, many don’t have a set way of determining what interests consumers. As such, product and service marketing operates on a trial and error system, and outreach marketing ideas revolve around plenty of guesswork.  There is a method of setting up an informed buying process, though, and […]

Common mistakes found in Crowdfunding Campaigns

Entrepreneurs, builders, innovators, and start-ups alike need to start somewhere before moving forward in the industry. If you’re one of the dreamers striving to earn the means to jumpstart your vision, crowdfunding offers the golden opportunity to get your foot in the door.  It’s a saving grace that can help small businesses raise enough money […]

Back to Basics: 3 Saas Marketing tactics you shouldn’t forget

Competition can be tough in the software-as-a-service (SaaS) industry. To grow your company, you must develop marketing strategies that set yourself apart from your competitors and help you stand out online. Some growth hacks can produce your desired results. However, it’s important to have a good foundation. These basics of marketing are easy to overlook, […]

Marketing used cars: What you need to know

Selling used cars is not easy, and in this modern era, relying on old strategies won’t always end up with desirable results. If you want your dealership to thrive, you need to develop new an effective used car marketing strategies that work. Seeing that customer demands are changing as well, you must first figure out […]

4 tips for a succesful Crowdfunding campaign

Launching a new business or accomplishing a new project requires money. If you don’t have the funds, there are currently many ways to raise the money you need, and this includes crowdfunding. Running a crowdfunding campaign is similar to the approach used in asking for donations, which tries to appeal to the community for financial […]

5 Reasons every Small Business needs an Online Marketing Strategy

When you’re starting out as a small business, every effort counts towards expanding brand awareness to reach your target customers. Growth is essential, primarily since it provides you the revenue you need to scale operations and offer an optimal experience for your audience. Traditional marketing is no longer enough—digital marketing is crucial to your success. […]

Sharp Methods to Diversifying your Digital Strategy

Your business’ digital marketing strategy should be one that is always evolving. Directing the majority of your efforts towards a single goal, such as search engine optimization or social media engagement, is useful in transit—but you’ll have to diversify eventually. Diversification is key to driving sales and letting consumers know you aren’t a one-trick pony. […]

3 Marketing tips to help your Saas company grow

Software as a Service (SaaS) hosts an application and makes it available to users online. A SaaS company is the one that maintains servers and software to ensure that the application may be accessed over the Internet. Typically, customers pay these companies through a subscription fee, which starts on a monthly basis. Over the past […]

Why Every Business needs a Digital Agency in 2020

If your online business or website has been around for quite some time now, you will be aware of how important it is to invest in digital marketing solutions. Although many companies employ in-house services in their marketing department, others choose to outsource to get full-service digital marketing. In this article, we will share four […]

The Top Qualities of a Successful Landing Page

No matter the approach you take with your marketing strategy, all subsets aim to reach a common goal: boost your conversion rate. Tactics like email marketing and social media marketing all direct the traffic to your website, but leading the stream towards your homepage will not guarantee any conversions. Landing pages, on the other hand, […]

How to Build an Email List – A step by Step Guide

Mastery of email marketing is a skill that every marketer and business owner needs to have in their digital marketing tool belt. It is one of the most effective forms of moving customers along the sales funnel, pushing them from being prospective buyers to paying customers. While it can be a very involved process at […]

Making your Business go Digital – Here’s the first step

Launching a website is a critical milestone for small business owners. For online businesses, it’s their first day of connecting with their audience. For others, it’s a challenging attempt to break into the complex world of digital spaces. Since it can be a terrifying first experience, it’s typical for business owners to commit mistakes here […]

Crowdfunding: What to avoid and how to succeed

If you’re running a crowdfunding campaign, the chances are that you have run into some common fails or pitfalls that are restricting your organization or business from reaching its goals. This is mostly due to lack of proper experience, but it also has to do with mishandling certain features. Likewise, what adds to this is […]

Dress to Impress: The secret behind successful Websites

In today’s highly digitized landscape, launching a website is one of the fundamental steps every business needs to take to thrive and grow in a dog-eat-world market. Back in the old days, websites were once an afterthought that brands use to share extra information about their offers, but it has later become a crucial aspect […]

How to Produce Content during a Pandemic

The coronavirus pandemic strikes a blow to the growth of businesses around the world. While many were forced to shut down temporarily or permanently, others strive to stay afloat. This made entrepreneurs adapt to the “new normal,” reassess their marketing plans, and evolve their marketing campaigns. Creating and producing content can be challenging for your […]

Tips to Improve your Multi-Family Marketing

When it comes to apartment rental service, outreach marketing is one of your best options to increase your service’s reach. Through it, you get to find more potential renters through an array of advertising strategies. It gives you the chance to pursue your tenants instead of waiting for them to come to you! Below, we’ve […]

Saas Marketing tactics you need to know

Successful industry leaders know that in order to stay ahead of this dog-eat-world workforce, businesses need to implement innovative solutions that support the fast-paced environment today and introduce newer marketing tactics to catch the modern consumer’s attention. Traditional marketing methods haven’t lost its thunder, but the highly-digitized world rewards futurists who are ready to take […]

5 ways Content Marketing can help your Startup

More and more small businesses and startups are established every year. Scaling them up is possible using inbound marketing strategies. By garnering your target market’s attention and making it easy for them to find out about you, pulling customers in will be a breeze. Crafting good content and putting it out there will divert traffic, […]

3 Factors of Effective Web Design that will Boost your Conversion Rates

The architectural style of buildings changes as each generation integrates new improvements and better functionalities that reflect the current needs and taste of society. If fashion trends come and go in almost every design aspect, it’s no surprise that web design has also come a long way from its humble beginnings. In the heydays of […]

A Guide to setting up your Crowdfunding Campaign for Success

A crowdfunding campaign is an excellent way of drumming up attention for a cause or a new product, making it a perfect avenue for outreach marketing. Crowdfunding can start slow, attracting more backers over months or even years. Sometimes, though, companies do not have the luxury of time. If this is the case for you, […]

How to create a Successful Content Marketing Strategy

The word “content” often makes people think of videos on different platforms like YouTube or Facebook or of articles and blog posts. If you are thinking on a similar line, you would be right since they all can be labeled as content. However, when it comes to content marketing, there is much more to it […]

How Responsive Web Design can help your Content Strategy

Businesses from the days of brick-and-mortar stores to virtual storefronts know that first impression matters, but it’s even more crucial in a fast-paced, internet-dominated world where consumers can judge your brand at just a glance. Websites have moved on from its basic HTML format and left no stone unturned when it comes to designing a […]

3 tips to Boost your Content Marketing Strategy

Marketing is a fundamental function in all businesses for years, but innovations in technologies in this digitally-oriented world have paved the way for a more multi-faceted approach to promoting a brand. While there are various ways to increase your customer-pool, content marketing remains a key component that keeps the heart of your business thriving. Content […]

5 Effective Marketing Strategies for Your Car Dealership

A car dealership is a business that sells used or new cars in the market. It usually has a dealership contract with an auto-manufacturer with the ultimate goal of closing deals with potential car buyers. However, automobile salespeople often face the challenges of promoting and selling these vehicles. If you’re one of them, it pays […]

web designer working on a site

The Advantages of Working With a Local Web Designer

The internet is a powerful tool that allows everyone to communicate with people from different parts of the world. You can create an account on social media and update everyone about your life. You can also build a website to showcase your products and services. Because of the internet’s ease of use and broad reach, […]

dining room in an apartment

How to Make Effective Content for Your Apartment Ads

Most people look to online sources for properties to rent or buy. Multiple listing services, rental websites, and social media platforms like Facebook Marketplace are swimming with property listings for homes and apartments. The challenge for landlords is to make their property stand out in a sea of options and to make sure their ads […]

scrabble letters spelling digital marketing

An Overview on Digital Marketing in 2020 – Best Practices

Digital marketing is one of the modern tools that businesses can utilize to increase their conversion rates. It has become one of the most popular methods in targeting specific demographics while archiving essential marketing information through analytics. Different strategies for different purposes The extensive reach of digital platforms today has made it a healthy environment […]

Effective Outreach Marketing for Your Dental Business 

Reaching your prospective dental patients and getting them to choose your practice is harder than ever before. The competition is tough and cutting through this clutter can be challenging. Building trust through effective marketing is just the beginning. They still do not rely completely on what YOU say about your dental practice. To raise awareness […]

How to Effectively Advertise a Crowdfunding Campaign

Crowdfunding campaigns all have one thing in common. And that is that almost all of them fail without a well-executed Marketing plan. Advertising for a Crowdfunding Campaign is difficult, but with the tips below, you’ll be well on your way to not just meeting your goals, but crushing them. Here are some of the most […]

Effective Outreach Strategies for 5 Different Industries

Effective outreach is the only way to build a connection with your prospects, engage them meaningfully, build your brand presence, and skyrocket your sales. The key benefit of tapping into the authority of communities and influencers is clear: they spread the word for your brand or content to a wider audience. However, unless you are […]

Productive Marketing Ideas for Pre-Owned Car Dealers

Pre-owned marketing campaigns have traveled a long way from glamorous locations and flashy on-road shows. Today, consumers are more informed and have a knack for innovation and technology. To boost sales for your used cars, it is high time that pre-owned dealers do more than just having a celebrity behind the wheels to create an […]

7 Tips to Increasing Organic Facebook Traffic

Organic Marketing is becoming more and more of a focus for Businesses and Brands. Why? Because it’s free. Not only that, but Organic Traffic is extremely High-Quality Traffic as well. Here are 7 Tips to Increase your Organic Facebook Traffic.  Facebook has an algorithm, a very complex one. Knowing how it works will help you […]

Powerful Outreach Marketing Ideas for Apartments

When it comes to Marketing Apartments, your Number 1 Goal is to get in front of people looking to rent a new apartment. Today, I will go over exactly how you can do that as well as some tips and tricks on how you can stand out from the competition. So let’s dive right in, […]