Affiliate marketing is merit-based marketing in which a company compensates one or more partners for each visitor or customer brought by the collaborator’s efforts. It is one of the oldest and most effective ways to earn money online. By referring customers to a company or product, an influencer can earn a commission on every sale they generate.

This marketing type presents an excellent opportunity for startups to connect with their target audience. It allows you to widen your reach and connect with the right people.

This marketing is an attractive alternative for many businesses, as it offers a low-risk way to generate sales and can be a relatively inexpensive way to acquire new customers. Here are five tips on how to maximize the benefits.

Reaching Out to Bloggers

If you want to tap into this affiliate marketing, one of the best ways to do so is to reach out to bloggers who are already involved in the process. By connecting with bloggers who are already successful with affiliate marketing, you can learn from their mistakes and successes and better understand how the process works.

There are several ways to reach out to bloggers for your marketing needs. One way is to search for blogs related to your niche or product and then reach out to the author to see if they are interested in working with you.

Another way is to use a service like HARO (Help a Reporter Out), which connects journalists with sources for their stories. You can sign up for HARO as a source, and then when a journalist sends out a request for information on a topic you are knowledgeable about, you can offer to provide them with a guest blog post or other content. It is a great way to get your name and brand in front of a larger audience and can lead to further opportunities.

Be Aggressive in Your Niche

You need to offer a referral program if you have a product-based business. If you want people to share your brand and buy your products, that is. Otherwise, they will not be likely to recommend it to their friends.  

To entice customers to make referrals and stay loyal, you need to offer products that people want. Never focus your resources on a half-baked offering. Instead, promote products that will fit into your niche. When you invest in an affiliate marketing program catered to a hyper-specific segment, you will be able to form a loyal base that can help you achieve your sales goals.

A hyper-targeted marketing program can establish a strong relationship with your target audience. This way, you can better promote your products and services to them and ultimately boost your sales.

Invest in the Right Tools

The best way to do this is to have a dedicated affiliate manager who can oversee communications and keep things organized. Additionally, it is best if you use affiliate tracking software to keep tabs on all of your affiliates’ activities. A payout system for commissions needs to handle a high volume of payments to ensure that your affiliates are paid on time.


Starting a business is hard enough but finding ways to market it can be even harder. However, affiliate marketing can be a great way to get your startup off the ground. By finding affiliates that align with your brand and providing them with high-quality content, you can reach a wider audience and start generating leads and sales.

Of course, it takes time and effort to build up a successful marketing program, but it is well worth it in the long run. So if you are looking for a way to take your startup to the next level, consider using this marketing strategy.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.