Competition can be tough in the software-as-a-service (SaaS) industry. To grow your company, you must develop marketing strategies that set yourself apart from your competitors and help you stand out online.

Some growth hacks can produce your desired results. However, it’s important to have a good foundation. These basics of marketing are easy to overlook, which is why you should never forget them. Here are some marketing strategies you should re-learn:

Boost your visibility on search engines

The internet is a powerful tool, and you should take advantage of it to make a mark in the industry. To make the most out of it, look for ways to boost your visibility on the search engine results pages (SERPs).

Consider exploring Schema markup, a type of code you can place on your webpages to help search engines better understand your page’s content and let search engines display rich snippets in the search results. Other aspects that are worth checking are FAQ markup and AggregateRating markup. These are two types of structured data that help you have a high click-through rate from their listings.

Consult our Firm if you’re unfamiliar with increasing your visibility online. We can craft a marketing plan customized to your needs, requirements, and preferences to help you expand your reach and dominate the competition.

Optimize your reviews

Your customers and prospects are very likely to check the internet before making a purchase or booking a service. They usually visit your website or social media platforms and read reviews about your offerings to ensure they get their money’s worth.

Reviews and testimonials play a major role in your target audience’s purchasing decision. Unfortunately, they are often overlooked. Make sure you don’t fall behind by failing to optimize your review listings. Fill out your company description, specify your business category, and add high-quality photos and videos.

Encourage your customers to leave reviews online by offering them a discount or a gift once they have submitted their feedback. If you do encounter negative reviews, respond politely and wisely. Make sure to listen to their comments, show that you value their concerns, and work even harder to improve your products or services.

Monitoring and responding to reviews can be challenging. If you need a helping hand, you can always ask help from a SaaS marketing agency.

Create content to retain your customers

New content typically focuses on addressing your prospects and gaining new customers. While doing so can help you boost your sales, don’t forget about your existing ones. Build an effective content strategy that promotes customer retention, not just acquisition.


Trying out the latest trending marketing tricks can help you, but you should never forget the fundamentals. These basic techniques can impact your business more than you think, and when they’re implemented properly, they generate amazing results.

Krafted Digital is a Full-Service Digital Marketing Firm based out of Miami, Florida. At Krafted Digital, we specialize in developing Custom-Tailored, innovative, data-driven Online Marketing solutions for small business to Fortune 500 Brands. Click here to contact us today!