Social media has dramatically changed the way people do business. From the more traditional billboards and television advertisements, companies have shifted their focus to social media marketing. Thus, digital strategies, social media plans, and virtual promotions were born!

Where people go, businesses follow—the majority of the general public now rely on technology and social media platforms to function in their everyday lives. As a result, companies began to adapt to this change by creating their own online presence, fighting to dominate the virtual world to get ahead of their competition.

Being Online Isn’t Enough

Creating a website or a Facebook page for your business is good—but just that alone will not help your business succeed. Making a page as if to say “We’re here!” will not get you noticed—just think of the number of competitors against you just doing the same thing!

To make the most of your business’s social media, you need to be proactive—hire a social media agency in Miami, create plans, develop strategies that will promote growth, increase your brand awareness, and incite action from your target audience. Don’t just ride the wave—steer the wheel and control the tides!

Social Media Marketing Isn’t Easy

Just like with traditional marketing, social media marketing comes with its own set of challenges and problems. If your business is just starting out in the digital world, you may make multiple errors. Here are some of the most common mistakes companies make in social media marketing:

Working Without a Plan

Without a social media marketing strategy, your social media accounts will serve no purpose. Working without a plan is just like blindly moving forward, hoping for the best, and leaving things to fate! 

A social media marketing strategy provides a step-by-step plan, gives your business direction, and outlines how you will use social media to grow brand awareness, increase traffic, and promote your products or services.

Catering to Everyone

Every social media user is not part of your target audience! Creating a business page for every social media platform will not help widen your reach. For example, the average ages of Instagram users are around 18 to 34 years old—do you think your business will appeal to them?

You have to first determine your target audience before going through with your social media marketing plan. Identify which social media platforms they visit often and analyze their behavior. This helps you create more precise targeting and also enables you to save time, effort, and money.

Relying Heavily on Paid Ads

Paying for your ads to reach a much wider audience doesn’t mean your engagement rates will automatically increase. Remember, organic reach matters! Don’t just post and pay—learn each social media platform’s algorithms and figure out how you can make them work for you. 

What’s the best time to post on Facebook? Does your audience pay more attention to Instagram stories rather than posts? Optimize your content by learning how the platform works so that you can get a wider organic reach and higher engagement rates.

Removing Negative Feedback

No company is perfect; there’s bound to be hiccups along the way, and people will complain. However, this is no reason to delete negative comments on your posts. 

Deleting comments is not going to improve your reputation magically—it might even make things even worse. Listen to your customers. Ask yourself, “why are they upset?” 

Addressing their concerns and dealing with your shortcomings will help your business grow and put you in a good light in your customers’ eyes.


Social media is not easy—there are a lot of complications and rules that go with it. Any company is bound to make mistakes; that’s alright, but choosing to be ignorant is a whole different thing. Learn about how you can improve your business’s social media marketing strategies or hire a social media agency in Miami that can do the work for you. 

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.