When it comes to affiliate marketing, it’s always crucial to stay on top of the changes in the market. After all, you don’t want to be lagging behind your competitors. So, we’ve created a simple list of the top affiliate marketing trends that seem to be of note in 2022.

TikTok Videos and Instagram Reels

With the dawn of TikTok, brands and influencers have another platform to share their stories. But TikTok is unlike other social media channels. It’s a video-centric platform that has no real function. As a result, marketers would need to shift their approach to the platform.

Rather than producing long, detailed videos, TikTok videos are short and sweet. Moreover, to keep the audience engaged, brands can share their stories as Instagram Reels.

This will help them create engaging videos even if they are short. These videos will be able to be viewed as native content on Instagram.

The use of Instagram Reels will go a long way in helping brands engage with their audiences on TikTok.

Increase in the Use of Social Media Influencers

For the last couple of years, influencer marketing has seen an upsurge in popularity. This is because it allows brands to appear unbranded. Influencer marketing is considered a great way to promote your product or service without being too aggressive.

Most internet users are quite wary of traditional advertising. As a result, users tend to tune out from marketing messages.

But, using a social media influencer will allow brands to create a unique marketing message for their target audience.

Influencers are now using various social media platforms to promote their products and services.

One of the most popular platforms used by influencers is Instagram. Influencers post videos on Instagram to share their stories with their followers. You can use influencers to promote your product on Instagram if you have a small budget.

But, you should be wary of the influencer’s rapport with their audience. You should also avoid influencers with no focus on your product or service. You should also avoid influencers who have a very small following.

Thus, if you wish to use influencers in your marketing campaign, you should choose one who has a larger following on Instagram. This will help you to get a good engagement from your target audience.

Loss of Cookies

In the EU, new data protection laws make it much easier for internet users to opt-out of being tracked. As a result, marketers will lose valuable data about their target audience’s online behavior.

The loss of third party cookies will make it harder for marketers to target their audience. This will make it necessary for marketers to rethink their approach to internet marketing.

Marketers will have to rely on the use of analytics to track the behavior of their audience.

However, analytics cannot replace the information available through cookies. But, it will make it much easier for marketers to target their audience.

Final Thoughts

Affiliate marketing is one of the most popular ways to promote your products and services online. But, the digital world keeps changing. The trends we’ve discussed in this post will make an immense difference in affiliate marketing in the future. So, if you wish to earn an income online, you should be aware of the changes in affiliate marketing.

Krafted Digital is a full-service digital agency providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.