Affiliate marketing can be challenging for beginners, so we thought I’d create this article to show some of the biggest Dos and Don’ts of affiliate marketing. This should help you get started on the right foot. 

Do: Thorough Research

Figure out what you want to focus on, such as a specific audience or a certain technique, or who your audience is, such as bloggers or businesses. Think about how you will promote the links, how much money you can make, and the time and effort you will have to put forth to try to make that happen. Just because you set up an affiliate site does not mean that the money will make its way into your wallet immediately.

Don’t: Rush

People imagine making hundreds of thousands of dollars in their first month of affiliate marketing, but this is just not realistic. It can take months before you see any money trickling in, and it’s not simply a matter of luck; you will likely put in a lot of hard work to make it happen. If you have too high of expectations for your paycheck, you are likely to be disappointed and give up after a few months. It’s best if you have realistic expectations for your affiliate marketing business.

Do: Create Genuine Content

Writing affiliate links is not just about writing a review of the product or service. That comes off as inauthentic. Instead of trying to sell products or services, it might benefit you to create content that provides insight and information. This is because most consumers are interested in learning about the products on an in-depth level. If you think about it, this isn’t at all surprising. Most consumers want to know more about a product or a service so that they can make the most informed decisions possible.

Don’t: Exclusively Share Products or Services

While writing about products is common, you’ll also want to diversify the content you create. Despite how counterproductive this may seem, there are actually advantages to doing this. First, sharing something that is less popular helps you seem more knowledgeable about your niche. Anyone can pick out a few popular items in a category to promote, but if you’re sharing an out-of-the-way item, it’s clear that you’ve done your research. Second, it also gives you less competition. When people browse the web to discover more about a product before they buy it, your site has a much higher chance of appearing in search engine results. When your information is among many other bloggers and affiliate marketers, it could be hard to stand out. But if you’re one of the few options that come up, there’s a higher chance you’ll lock in the sale

Do: Choose Programs Wisely

We talk a lot about finding your niche and understanding your audience. If you want to get started in affiliate marketing, you’ll need to identify an audience for your blog and pick a niche for it. Once you know who you’re targeting, navigated the competition, and figured out what information they’re looking for, applying for affiliate programs and networks will be easy. If you make the mistake of choosing the wrong affiliate programs and networks, you won’t make any sales, because the products on offer aren’t relevant to your audience’s interests. Worse than that, customers may not recommend you to others because they don’t feel as if your recommendations are suited to them.

Don’t: Focus Purely on Sales

Of course, you want to make money doing this, but you don’t want to come on too strong. Readers get annoyed when they feel like they’re being sold to. So although it might be tempting to promote, promote, promote, it’s also important to be cognizant of the quality of the content that you’re promoting. Readers will come back to you if they see that you have useful information for them. Give them tips and insider knowledge. It’s better to build a trusting relationship with people who follow you.


We hope this article proves to be useful when it comes to helping you gain a better understanding of affiliate marketing best practices. While it may seem tricky at first, it’s not something that you won’t be able to do with enough planning and preparation. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions when it comes to affiliate marketing.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.