Gone were the days when having a website for your business was considered a novelty. It was more of an added edge in the past, and you didn’t have to worry about it so much as long as you had one. However, in today’s modern era, a website is crucial to a business’ success, and because everybody has one, you have to work hard to stand out. 

To make sure that you’ll come up with a website that will deliver desirable results for you, here are six vital points you need to before building an effective site:

The domain name plays a huge role and should be taken seriously

Don’t use just any word that pops into your mind for the domain name. If possible, use your business name so that it’s easier for visitors to remember. If not, make sure you choose something that’s not confusing and can be easily associated with your business.

You need static pages ready before you go live

These static pages should have all the information that your visitors would need to know about your business, products, or services, and most importantly, contact details. It will be more effective if you can have a contact form ready, as well as live chats, links to your social media, site map (for a brick and mortar business), and contact number on your website. You could even add more content over time, but you need to have the elements mentioned from the day you launch your website. 

Get started with your blog

Keep in mind that your blog will establish your brand as an authority in your industry. Your posts must be informative and highly engaging, and don’t forget that it is through your blog that your audience will know you better. For this reason, make sure that you only produce high-quality content that your audience (and search engines) would love. 

Create an email list

You must have a way to get the emails of your blog’s audience. It is crucial that you nail your email marketing, and it starts by offering something of value to your audience in exchange for their email address. For example, you may offer an exclusive membership with perks like discounts and freebies. 

You need to choose a web host

If your site is only for a small business, selecting an external host will be more practical than hosting your own website. Here are two ways you can consider taking on this step: 

  • Go for a shared host, which is less expensive, but you’ll have to share a server with other websites.
  • Choose dedicated web hosting, which is pricier but offers a private server. This means that you won’t have to deal with other sites decreasing your site speed.

Build the pages of your website

Today’s audience expects to find multiple pages where they can find info on your company, a blog section, and a catalog for what you’re offering. You also need to incorporate calls to action in the right places to urge the audience to contact you and know more about your business.

If you’re not too sure about what you should include in your web pages, you should hire the assistance of experts on web development and web design in Miami. With their expertise, you will have a website that will bring in more leads to grow your business over time! 


At this point, you now know the importance of building an effective website, as it can have positive outcomes for your business. As mentioned, you’ll need to focus on your domain name, create relevant and appealing blogs, and build your site’s pages, among others, so your website stays relevant. Unfortunately, all these may be overwhelming to handle on your own. The good thing is you don’t have to do it alone; there are professionals in this field that will help you with these things so that you can focus on running your business!

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven Online Marketing solutions for small businesses to Fortune 500 Brands. Click here to contact us today!