Some products and industries are almost impossible to promote, especially those that constantly change or have no physical presence. Fortunately, software-as-a-service (SaaS) companies like yours can take advantage of and master your SaaS marketing tactic to achieve your business goals. To gain a competitive advantage and make your company stand out, here are some strategies that guarantee desirable results:

  1. Craft data-driven content

SaaS company grants you access to first-hand industry data. Your customers and prospects can find this valuable internal data interesting, so consider crafting content out of it to attract your target audience. For instance, you can share a recent study your brand conducted. Make sure to present this data-driven content through infographics or video on social media to ensure your information is easy to understand. If you are having trouble turning your data into shareable content, feel free to reach out to a reputable social media agency.

  1. Showcase positive reviews about your business

Reviews and testimonials signify the quality of your products or services. Therefore, you have to make sure you take each one seriously and respond to it as soon as possible. After all, your customers do their research first, and they are likely to see these reviews about your business.

To spread the good word about your business, share positive reviews on your social media. You can also request reviews directly from your customers in exchange for free items or a discount. Before posting, make sure to ask permission to ensure their privacy.

  1. Earn the “Very Responsive” badge on Facebook

A vital part of SaaS marketing is being responsive on social media. This is especially crucial during these challenging times since almost every interaction with your customers happens digitally, which means they expect you to reply promptly to their messages. In fact, 42 percent of users expect a response time under 60 minutes. To show your followers that you respond immediately, try to earn the Facebook badge for responsive businesses.

  1. Host Q&A sessions 

One of the best ways to interact directly with your customers is to host Q&As. These sessions give them the platform to voice their concerns and ask questions. Doing this can be beneficial to your business, particularly because SaaS tools are technical. By conducting them regularly, you can educate your customers about your business and what you offer and encourage them to trust your brand.

Some excellent platforms you can use for answering questions live are Facebook Live and Instagram stories’ questions feature. You can also ask your audience to submit questions before the session so you will be better prepared to answer.

  1. Offer a free trial

SaaS marketing companies often use free trials as part of marketing tactics simply because they work. They are proven to be effective because your product value speaks for itself as companies try your software for free. As businesses become satisfied with your product, they can recommend it to others through word-of-mouth or social media.


In this ever-growing industry, you have to be proactive in marketing your business, increasing your engagement with your customers, and show everyone why they should support you. By trying some of the marketing strategies listed above and partnering with a trusted SaaS marketing agency, you can set yourself apart from other SaaS companies and eventually become a successful business in your field.

Krafted Digital is a full-service digital marketing firm based in Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands.