Software as a Service or SaaS has been a popular business model due to lower capital investment, ease of use, and scalability. When launching a SaaS business, there aren’t many things a company must do differently compared to other businesses. 

But, a SaaS business does need to be marketed differently to be more effective. Especially as a newer concept that your target audience may not be able to fully grasp yet, promoting SaaS comes with a lot of challenges that they need to tackle to keep their customers happy and loyal.

Partnering with a knowledgeable digital marketing company is the way to go, along with executing some of these top-notch tips that will improve how you campaign your SaaS:

1) Consider Giving a Free Trial 

A free trial is a great and less risky method for a user to try out a SaaS business. Visitors can see how it functions, how simple it is to get started and also if they like it. No person would say no to it at all either, and some may even convert to being a paying customer.

Plus, it wouldn’t be a problem if you have a high-quality product and you provide great support, as there is less of a risk that you will lose the customer. If anything, your customer may even recommend it to others.

2) Think About Your Pricing

Pricing is a very important part of a SaaS business. Each business has its own pricing model, whether you sell by the month, by the year or even by the number of users. But, this is only a minor issue for a digital marketing company to handle.

With the right strategy and marketing plan, your company can have a competitive pricing model as well as a profitable one. Should you need some advice, be sure to coordinate with your digital marketing specialist on what deals and packages to curate.

3) Invest in Content Marketing

Content marketing is a great method to attract new customers and also keep those that you already have. Even though the goal for most companies is to generate leads and sales, the goal for content marketing is to be relevant to a customer, their industry and even in their geographic area. Inform them of what’s going on and position your SaaS as an industry leader.

4) Give Incentives for Referrals

Incentives for referrals can be a good way to help your business expand. For customers, they’d have an incentive to refer your company to someone they know. Having a bigger network to market to is also a great way to generate new leads and attain honest feedback on what your business can improve on.

5) Engage and Adapt Your Approach

Conduct surveys and stay in touch with your customers to know how your SaaS currently stands and is marketed as. Many other things can be done to improve your SaaS business, so be sure to work with the right digital marketing specialists to ensure that your SaaS business is always well-marketed.


As you can see, improving your SaaS business marketing to attract more customers and increase your sales is easier than you thought. All that’s left is to look for the right digital marketing agency to handle your campaign and work with.

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.