There’s a reason many full-service digital agencies have been offering affiliate marketing services to help businesses and brands. This is because there are many different benefits linked to affiliate marketing that can be used to grow your brand. These benefits range from increased revenue to giving your brand an opportunity to scale and cater to larger markets.

If affiliate marketing is a strategy that you’re looking into exploring, then we have just the thing for you. Here are a few reasons you should be using affiliate marketing to grow your brand!

1. It Adds a New Revenue Stream

If you want to set your brand up for long-term success and sustainable growth, then it’s in your best interest to diversify your revenue streams. The last thing you want is to strictly rely on one source of revenue as losing it could prove to be devastating for your brand. Affiliate marketing is a convenient and cost-effective way to add an entirely new revenue stream with little to no issues, all while providing your business with an effective form of marketing.

By creating content that refers your customer base to a service or product, you effectively give yourself the opportunity to earn additional income. To add to this, it gives you new and fresh content that your customers can engage with. This creates a rare win-win situation in the form of this effective marketing strategy!

2. It Gives a Good Return on Investment

You can also hire affiliate marketing partners to promote your products and services. When it comes to marketing, people often say that you have to spend money to make money. However, this puts a significant risk on your brand, as you’ll constantly have to think about how your marketing strategies will perform when it comes to having a good return on investment.

Affiliate marketing helps alleviate the risk involved in marketing. Unlike other forms, affiliate marketing functions on a commission basis. This means that if you hire affiliate marketing partners to promote your services and products, they are only paid at an agreed-upon percentage whenever a sale is made.

3. It Helps Scale Your Business

Affiliate marketing is especially useful for smaller brands trying to expand without investing too much of the brand’s limited resources. The marketing approach in question is also a great way to introduce your products or services to an entirely new market. This is why many businesses utilize affiliate marketing during the early stages of their brand.

4. It Gives You Access to Foreign Markets

Without making use of affiliate marketing, tapping into foreign markets is usually out of the question. Expanding your brand to cater to overseas markets is just too big of an investment and will require resources that your company may not have. 

However, since affiliate marketing is relatively low-risk, your brand can easily partner up with affiliate partners overseas. Not only does this let you expand your brand, but affiliates that operate in other countries can also better market your services due to their knowledge of the local markets!


We hope this article has helped convince you of the many benefits of affiliate marketing. Whether it be making use of affiliate marketing or hiring affiliate marketing partners, it’s in your brand’s best interest to explore affiliate marketing strategies to receive valuable growth in the long run!

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.