Social media is no longer just a personal enterprise but is now also a platform for business marketing. Internet use has truly become embedded in daily life, influencing how people interact with each other and with businesses for the products and services they need. This vast digital landscape also means that promoting what you have to offer becomes more difficult. 

Fortunately, millions of people frequent social media, making it a space to take advantage of when creating your marketing strategy. Understanding these social channels and working with a reputable full-service digital agency will allow you to market your products and services to your intended audience effectively. Here are three ways you can use social media marketing to take your business to the next level. 

Connect With Your Target Market

An excellent feature of social media is that it allows people to communicate more easily than ever before, and businesses are no exception. As you communicate with a wider range of people, they start to become a resource for your brand, especially when they share their experiences. 

Customers are looking to connect with their favorite businesses on social media platforms for their concerns, which is why interacting with them is especially important for your branding. People are more likely to purchase products recommended by others, so pay attention to the comments section and engage with your audience, whether the feedback is positive or negative, and respond accordingly. 

User-generated content is also a great social media strategy that encourages a strong online community that revolves around your brand. For instance, you can create a hashtag that your customers can use when posting anything related to the newest product you’ve released. Consumers who use your hashtag will be happy to be featured on your Instagram stories since their content is getting noticed, and it will certainly promote brand loyalty. Another upside is that you don’t have to spend much time creating content as your consumers create it for you—a win-win!

Create a Brand Image and Raise Awareness

If you want anything to stand out on social media, it must be visually appealing and eye-catching enough to prevent a user from scrolling right past it. Businesses with strong brand aesthetics win in this department, especially on platforms like Instagram, where it’s mostly image-based. 

By creating an unmistakable look that your audience can associate with your brand, you can attract even more customers; remember that first impressions matter! Your aim should be to turn your online appearance into eye candy for your prospective customers. Not only does it entice them, but it also shows you’re a reputable brand that takes your image seriously. 

When it comes to text-based content, establish a tone and voice relevant to your brand and resonates with your audience. The last thing your customers want is to interact with just another faceless corporation. Image captions are great ways to add engaging content to your images, and you can also integrate keywords for better SEO to encourage more web traffic to come your way. 

Observing Your Competitors

If you’re out on social media, then there’s a good chance that your competitors are present on the same channels too. Instead of being discouraged that they might be attracting your potential customers, use it as an opportunity to keep up with trends and curate unique content to attract traffic organically. Rely on your social media statistics and use these insights to get ahead of the game and your competitor. 


Social media marketing provides a huge opportunity for your brand to connect with customers on a different level. Your web design could be the best for miles around, but if you don’t make your presence known in the digital space where people are present all day long, then your business won’t get the exposure it needs. Whether it’s connecting with your audience through comment likes and replies, taking a peek at what your competitors are up to, and solidifying your brand, social media is undoubtedly the place to be for your marketing efforts to really count. 

Krafted Digital is a full-service digital social media agency in Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 Brands. Contact us today!