SEO is important, but even more so for businesses just starting out and establishing their place in the industry. Since you’re a new company, no one knows anything about you—so you need to let the public know about you! If you’re a small business trying to reach your target audience, you need to make the most out of SEO to make your company known.

Where It All Starts

Everything begins with one search. When you’re one of the first to welcome your target consumer online, it will spark a phenomenon—your website will gain more traffic, increase conversion rates, and gain more profit! Unfortunately, this isn’t as easy as it sounds.

In a perfect world, your website would appear on the very top of search results, and your target consumer will notice it right away, then visit your site. But, there is no roadmap to online success—you’ll have to do it on your own. 

Best SEO Practices for Small Businesses

If you don’t want to become one of the many businesses that fail in their first few years, you must pave your own way and win against your competitors through smart SEO practices. Build a strong foundation for your small business through SEO by following our guide below:

  1. Use Keyword-Based Content

There is no race in which business gets to put up their website first, so don’t rush it. You may get excited to put your company out in the world, but you need to control your emotions. Your website needs to be close to perfect before deciding to put it up online! You must take your time working with a reputable marketing agency to develop a fantastic web design and SEO-friendly content.

Yes, the appearance of your website is crucial as it impacts the user’s first impression of your business. However, your business also needs to have substance! Your articles, videos, and other content must include the right keywords so that your target customer will notice your page and find what they are looking for.

  1. Perform Full Data Analyses

SEO is not about just posting content and hoping for the best—you need to gather and analyze data constantly. Conducting an SEO analysis allows you to find out where you’re standing so that you know what you need to do to improve your operations further.

SEO analysis refers to the process of examining your website to understand better how well it has been optimized. Through SEO analysis, you can determine whether you’re generating traffic, which keywords you’re ranking for, who your competitors are, and more. Without SEO analysis, you will be left in the dark and will never be able to keep up with your competitors.

  1. Maintain Consistency

Having a consistent SEO content strategy is crucial to growing your website traffic. If you want to receive more hits to your website, you’ll need to keep your branding and contact information consistent. 

Make sure to use the same logo for every platform and to post regular updates on your page.


Even if you’ve done all of the right things, followed the best tips, and worked with the best marketing agency in your area, you still won’t see results overnight. Don’t expect to get a thousand visitors just because you posted new blog articles! Ranking on search results takes time. Just remain tenacious and do the best SEO practices. Eventually, your small business will grow and rise to the top too!

Krafted Digital is a full-service digital marketing firm providing affiliate marketing services based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.