Software as a Service (SaaS) hosts an application and makes it available to users online. A SaaS company is the one that maintains servers and software to ensure that the application may be accessed over the Internet. Typically, customers pay these companies through a subscription fee, which starts on a monthly basis.

Over the past years, the SaaS industry has been growing, and it’s no surprise that many entrepreneurs want a piece of this to ensure expansion in the long run. If you have gotten yourself involved yet, now is the best time to do so!

If you want to establish a SaaS company, you need to have a robust plan in place. In this article, we will share three digital marketing tactics that will help your company grow:

Invest In Inbound Marketing

With so many companies online, it’s now even more challenging to get noticed by target audiences. Investing in ads may be a good idea, but remember that the current ad blocker software may also prevent your ads from appearing on relevant platforms. For this reason, to help your SaaS business grow, it is an excellent idea to invest in inbound marketing instead.

Essentially, inbound marketing involves publishing valuable content pieces so that users can find your company on search engines. It also involves content marketing and Search Engine Optimization (SEO) efforts.

If you haven’t started your content and SEO marketing strategies yet, begin by finding relevant keywords that you can use in your content. From there, you can create an editorial calendar that contains a list of topics, target keywords, and channels where you want to distribute the content.

With inbound marketing, you can outsource the task to a full-service digital marketing agency that can provide more focus to your marketing needs.

Work On Your SEO

As mentioned, SEO is an essential and significant part of inbound marketing. Its goal is to make your company discoverable online to help increase your site traffic. Using SEO for SaaS means that you will need to focus on producing high-quality content and promoting them on the right channels to target the right market. Moreover, it’s essential to optimize your website for SEO, as it will help improve the user experience when they visit your site.

Offer Free Trials

One of the most common marketing practices in the industry is a free trial. Although it may sound counterproductive at first, seeing that you will want to gain business from consumers, know that free trials actually work in your favor. Make sure that you deliver the best customer experience during this period because free trials give the target audience an opportunity to explore your software and see if it’s valuable for them.


Growing a SaaS company isn’t easy, yet it’s rewarding at the same time. Keep in mind that digital marketing plays a significant role in growing your company, which is why investing in inbound marketing and SEO, and including in a free trial will surely help your business grow.

The SaaS industry continues to boom, and with more and more companies getting into the industry, it’s essential that you stand out from the competition. This can be achieved with the right digital marketing strategies involved!

If you find it hard to implement these tactics, you can hire a SaaS marketing agency to help you handle your marketing process. This will help you feel more confident about your marketing efforts and, at the same time, allow you to focus on other essential aspects of your company that will take it one step further to growth.

Krafted Digital is a Full-Service Digital Marketing Firm based out of Miami, Florida. At Krafted Digital, we specialize in developing Custom-Tailored, innovative, data driven Online Marketing solutions for small business to Fortune 500 Brands. Interested in our Services? Click here to contact us today!