The marketing sphere has always been moving swiftly, wherein trends quickly come and go, but the impact it leaves when it’s executed right promises long-lasting results for businesses. But being in an industry that leaves you behind if you don’t keep up means you always need to be up-to-date; that’s why the best tech-savvy entrepreneurs are always on the lookout for the latest marketing buzzwords to push sales forward. 

2020 put a wrench in several industries’ as the pandemic shifted people’s reality, so having the ability to adapt and adjust as you go became the overarching theme as companies work together to come out of the trying times stronger than ever. That’s why affiliate marketing took center stage in the business world recently, and it’s only growing in popularity in 2021. 

Marketing Forecast for 2021: What’s the Outlook for Affiliate Marketing?

1. Going with the Flow with Seasonal Advertising

Affiliate marketers often see an uptick in engagement and sales when putting out holiday-themed campaigns. After all, different seasons offer unique opportunities to people, giving it a more compelling appeal and sense of urgency. 

Seasonal advertising is one of the few trends that won’t be slowing down anytime soon, but affiliate marketers can take this to the next level by churning out creative content to boost sales. Be it hosting special sales events, offering exclusive holiday deals, or running contests for a more interesting experience, ‘tis the season to go big on holiday-themed marketing. 

2. Video Marketing Content Continues to Steal the Spotlight 

People love visually interesting content, and what better way to capture your campaigns in a dynamic light than video marketing? If a picture is worth a thousand words, then a video can pack more emotion, persuasion, and power into your message. 

That’s why a staggering 84 percent of consumers find themselves influenced by video marketing when deciding to buy a product or service, which means it is now king when directing the buyer’s journey. 

3. Native Advertising Brings Back Clarity and Combats Banner Blindness

After constant exposure to hard-sell marketing like banner ads, it’s no surprise that consumers have grown desensitized to old advertising tricks. People pay attention to quality content that delivers helpful, accurate, and honest information, which means other unnecessary fluff will be completely taken out of the picture.

Now that banners no longer hold any power, affiliate marketers can integrate their ads on their content, so their campaigns have more heart. That’s also why influencer marketing is getting stronger since their recommendations often inspire trust among consumers, making it a powerful factor in shaping customers’ purchase decisions. 

The Bottom Line: Affiliate Marketing Trends Propelling Businesses Forward in 2021 

Trends are present because people constantly shift their interests and behavior, so businesses find ways to continuously get to know their target audience and produce relevant products, services, or content.

Affiliate marketing is one of the fastest-growing solutions in the marketing space that ensure your promotions provide value to consumers, so it’s worth refreshing your roster and refer to the latest trends to produce high-impact campaigns. 

How Can Krafted Digital Help You?

Krafted Digital is a full-service digital marketing firm based out of Miami, Florida. At Krafted Digital, we specialize in developing custom-tailored, innovative, data-driven online marketing solutions for small businesses to Fortune 500 brands. Click here to contact us today.